The AP team in Germany delivered superb coverage of the men’s European Championship, one of the world’s most important soccer tournaments, including fast and engaging game stories, smart sidebars and distinctive enterprise aimed for a digital audience, with particular attention to cross-over stories.
Sports writers Steve Douglas, James Ellingworth, Ciaran Fahey, Daniella Matar, Graham Dunbar and James Robson reported from the tournament in Germany, with contributions from news staff in Germany and sports writers contributing from abroad, including Joe Wilson in Barcelona, Tom Nouvian in Paris and Michael Corder in Amsterdam.
Livestreams of watch parties scored high numbers on AP’s YouTube accounting and adding thousands of new subscribers, while the work of AP’s photographers got front-page play in newspapers across Europe.
The all-formats package was hugely popular among audiences and clients.
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