Weeks of planning for the NFL draft across all formats, including close collaboration with the audience team to optimize content, paid off big time in engagement on the APNews site.
The coverage included previews of top prospects, team needs, the spectacle surround the draft and a behind-the-scenes look at players getting their fashion statements ready for their big night.
The AP Photo team filed over 700 images for client needs and had every pick on the wire within seconds of the announcement.
The live blog on Day 1 became the fourth most-read blog in APNews history, with an above-average recirculation rate, introducing a massive audience to the site.
Visit AP.org to request a trial subscription to AP’s video, photo and text services.
For breaking news, visit apnews.com.
Submission Links
https://bit.ly/3wko89KRelated articles
