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Sports delivers winning, all-formats coverage of the NFL draft

LSU quarterback Jayden Daniels poses with NFL commissioner Roger Goodell after being chosen by the Washington Commanders with the second overall pick during the first round of the NFL football draft, Thursday, April 25, 2024, in Detroit. AP PHOTO / JEFF ROBERSON

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Weeks of planning for the NFL draft across all formats, including close collaboration with the audience team to optimize content, paid off big time in engagement on the APNews site.

The coverage included previews of top prospects, team needs, the spectacle surround the draft and a behind-the-scenes look at players getting their fashion statements ready for their big night.

The AP Photo team filed over 700 images for client needs and had every pick on the wire within seconds of the announcement.

The live blog on Day 1 became the fourth most-read blog in APNews history, with an above-average recirculation rate, introducing a massive audience to the site.

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